featured projects
TURTLE BEACH
10.09.2020

Stealth Gen 2
Launch Campaign

For the follow up to the #1 bestselling gaming headsets, the Stealth 600 and 700, we knew we had to deliver on an incredible campaign for the successor of their blockbuster Stealth line. Instead of an introduction, we focused on the evolution, and the upgrades from the original 600s. We created incredible product videos, an overall Gen 2 brand campaign, influencer strategy, an extensive global social and paid media campaign. All this resulted in the Stealth 600 Gen 2’s becoming the biggest gaming headset globally, and continued Turtle Beach’s domination in the segment.

| Product Videos

| Sample Paid Media

Company
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Role
Creative Direction/Art Direction

roccat
10.09.2020

Roccat US
Launch Campaign

| Influencer Launch Video

When Europe’s best kept secret, Roccat, decided to bring their award-winning PC peripherals to America, they wanted to make a splash. We crafted a campaign that reintroduced their best products to a new audience, and we brought Dr Disrespect to make it a party. Over the year we launched and relaunched 10 Roccat products with new CG videos and full digital media campaigns with thousands of unique ads. This resulted in sales tripling for Roccat in the first year, and introduced them as a real player in the US PC market.

| New Product Trailers

| 2020 Lineup Video

| Watch Docs

| Sample Paid Media

Company
Show-More
Role
Creative Direction/Art Direction

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