sELECTED WORKS
TURTLE BEACH
10.09.2020

Stealth Gen 2
Launch Campaign

For the follow up to the #1 bestselling gaming headsets, the Stealth 600 and 700, we knew we had to deliver on an incredible campaign for the successor of their blockbuster Stealth line. Instead of an introduction, we focused on the evolution, and the upgrades from the original 600s. We created incredible product videos, an overall Gen 2 brand campaign, influencer strategy, an extensive global social and paid media campaign. All this resulted in the Stealth 600 Gen 2’s becoming the biggest gaming headset globally, and continued Turtle Beach’s domination in the segment.

| Product Videos

| Sample Paid Media

Company
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Role
Creative Direction/Art Direction

TSUNAMI XR
09.10.2019

Tsunami XR
Workspaces

Tsunami XR Workspaces was a remote collaboration platform focused on engineering workflows across VR, AR, Tablet and PC. They came to me to create the next generation of their product that extended their complex software to a mass audience. We did competitive analysis, market research and dozens of rounds of design exploration. What we ended up with was an intuitive collaboration hub that merged the best of chat, video conferencing, file sharing, and vr spacial collaboration. We also established new design language to unify their existing platforms. Workspaces became a streamlined experience catered to mass users, that laddered up in complexity in clear ways for any users, on any device.

Company
Tsunami XR
Role
UX/UI Design

Mahdio
05.07.2021

ep2

EP2 is an experimental music platform built on sound. It seamlessly merges analog and streaming content by using audio recognition. Users can launch streaming media, music visualizers, NFTs, light shows, or any IOT events just by playing their favorite records. This was designed to work with any record player and any record in existence. This is an ongoing project currently in development.

| Features

Album Details
Using the EP2 is as easy as putting on a record. The album is automatically identified and contextual details like album art, track info, and music videos are instantly prompted.

Mobile App
EP2 connects to any mobile device, allowing users to deep dive into album info and exclusive content, engage in community forums, and customization their playback experience.

Auto Flip
Users can set the EP2 to "Auto-Flip" their albums by digitally streaming the next album tracks. This can be triggered instantly, after a timer or turned off completely.

Visual Albums
Along with Music Videos, Visual albums can also be synced to the analog record. Skipping tracks will move the videos seamlessly along the timeline.

Streaming Albums
Proxy albums can trigger streaming experiences like streaming playlists, podcasts and online radio stations.

NFT Albums
EP2 can provide an easy to use and collectible keepsake for musical NFTs and other Crypto goods. Using simple tones, EP2 can link and authenticate digital goods.

Surround Sound
Additional audio tracks can be added (and synced) to the analog channels. This can be used to add surround channels to traditional stereo albums.

Dynamic Visuals
Even if the EP2 can't recognize the song, it can provide dynamic visualizers and connected lightshows. These visualizers can be applied to any album.

Role
Creative Director, UX/UI Design

roccat
10.09.2020

Roccat US
Launch Campaign

| Influencer Launch Video

When Europe’s best kept secret, Roccat, decided to bring their award-winning PC peripherals to America, they wanted to make a splash. We crafted a campaign that reintroduced their best products to a new audience, and we brought Dr Disrespect to make it a party. Over the year we launched and relaunched 10 Roccat products with new CG videos and full digital media campaigns with thousands of unique ads. This resulted in sales tripling for Roccat in the first year, and introduced them as a real player in the US PC market.

| New Product Trailers

| 2020 Lineup Video

| Watch Docs

| Sample Paid Media

Company
Show-More
Role
Creative Direction/Art Direction

TURTLE BEACH
10.09.2020

THE SOUND
OF VICTORY

| Brand Video

The Sound of Victory was the 2020/21 brand campaign for the biggest gaming audio brand in the world, Turtle Beach. Focusing on the sound design of the hottest games and player's battle cries, The Sound of Victory became the all-encompassing brand concept that covered retail marketing, influencer engagements, and social content.  At the height of the global pandemic, we shot dozens of global influencers over Zoom and tied them together into one brand anthem video which became a modular social system and UGC campaign.

| Social Influencer Videos

| European Social Contest Promo

Company
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Role
Creative Direction/Art Direction

SQUARE ENIX
02.07.2018

Dissidia NT Final Fantasy
Fantasy Finals

For the release of their 3v3 based fighting game, Final Fantasy Dissidia NT, Square Enix came to us to create a preorder campaign to drive Amazon sales. Avoiding the pitfalls of a straight-forward giveaway, we created a esports influencer tournament where fans could bet on the results of an epic esports tournament. The campaign concluded with the twitch livestream and fan event.

| Program Overview Promo

Company
Kovel Fuller
Role
UI/UX Designer

TURTLE BEACH
05.07.2021

Recon 500
Product Video

| US LAUNCH TRAILER

For the product video for the revolutionary headset, The Recon 500, Turtle Beach introduced their cutting edge Eclipse Dual Drivers and Wood Pulp driver assembly. They spent 10 years developing this driver, so we needed to focus the video showcasing these revolutionary features and celebrate innovation within a notoriously barebones segment.

Company
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Role
Creative Direction/Art Direction

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