| STEALTH GEN 2
For the follow up to the #1 bestselling gaming headsets, the Stealth 600 and 700, we knew we had to deliver on an incredible campaign for the successor of their blockbuster Stealth line. Instead of an introduction, we focused on the evolution, and the upgrades from the original 600s. We created incredible product videos, an overall Gen 2 brand campaign, influencer strategy, an extensive global social and paid media campaign. All this resulted in the Stealth 600 Gen 2’s becoming the biggest gaming headset globally, and continued Turtle Beach’s domination in the segment.
| Sample Paid Media
| RECON 500
For the product video for the revolutionary headset, The Recon 500, Turtle Beach introduced their cutting edge Eclipse Dual Drivers and Wood Pulp driver assembly. They spent 10 years developing this driver, so we needed to focus the video showcasing these revolutionary features and celebrate innovation within a notoriously barebones segment.
Creative Direction/Art Direction